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Social Media Best Practices for Businesses

Updated: Sep 7, 2023

social media on laptop

Social media has become an integral part of modern business. It is a powerful tool that can be used to reach new customers, engage with existing ones, and build brand awareness. However, with great power comes great responsibility. If not used correctly, social media can be detrimental to a business's reputation. Read on to discover some of our top best practices for social media marketing.

Here are 7 best practices for businesses using Social Media:

1. Have a clear strategy

Before diving into social media, it's important to have a clear strategy. Determine your goals and objectives, who your target audience is, and what kind of content you will be posting. Having a clear strategy will help you stay focused and consistent in your messaging.

2. Choose the right platforms

There are countless social media platforms available, but not all of them may be suitable for your business. Consider which platforms your target audience is most active on and focus on those. It's better to have a strong presence on a few platforms than a weak presence on many.

3. Engage with your audience

Social media is a two-way conversation. Engage with your audience by responding to comments, messages, and reviews. This shows that you value their input and are actively listening to their feedback.

4. Post consistently

Posting consistently is key to building a strong social media presence. Create a content calendar and stick to it. This will help you stay organized and ensure that you are posting relevant content on a regular basis.

5. Use visuals

Visuals such as photos and videos are more engaging than text alone. Use high-quality visuals that are relevant to your brand and messaging. Use free graphic design sites like Canva or Pixlr to create polished pictures.

6. Don't over-promote

While social media is a great tool for promoting your business, it's important not to over-promote. Mix promotional posts with informative and entertaining content. This will keep your audience engaged and prevent them from feeling bombarded with sales pitches.

7. Monitor your analytics

Every social media platform has some form of analytics or insights that you can use to gauge effectiveness. Monitoring your social media analytics will help you understand what is and isn't working. Use this data to refine your strategy and adjust your content as needed.


Social media can be a powerful tool for businesses when used correctly. By having a clear strategy, engaging with your audience, posting consistently, and monitoring your analytics, you can build a strong social media presence and improve your brand's reputation.

Do you need help with Social Media Strategy or Management? Schedule a call with one of our StoryBrand Certified Guides today.

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